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Job Function:Marketing
Job Sub Function:Product Management
Job Category:Business Enablement/Support
All Job Posting Locations:Las Condes, Santiago, Region Metropolitana de Santiago, Chile
Job Description:
Marketing Specialist - Chile
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At Johnson & Johnson Medical Devices Companies, we are using our breadth, scale and experience to reimagine the way healthcare is delivered and to help people live longer, healthier lives.
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We are hiring the best talent forMARKETING SPECIALISTto be located in SANTIAGO DE CHILE.
Purpose
The Marketing Specialist is responsible for developing and owning the execution of the Business Platforms and associated specialties' marketing plans at a cluster level, in alignment with the Regional BU strategy.
Responsible for achieving Sales and GP targets, as well as for managing Marketing budgets for the BU(s).
Partners with Commercial teams to provide required direction and support and to ensure the commercial execution that leads to achievement of business goals.
Key Responsibilities:
Leads execution of the localMarketing Planfor the BU(s) in alignment with the Regional strategy and guidelines.
(includes: product launches, segmentation, pricing, target-customer definition, promotional and educational activities, marketing materials and samples, Sales Force training needs, etc.)
Portfolio Management:support the development of the adequate market approach for the BU portfolio.
New Product Introduction, lifecycle management, portfolio optimization, segmentation and positioning.
LeadPricing & Segmentationstrategies as well as price lists for all responsible products in the BU portfolio.
Participates in projects, programs and special activities that the company promotes geared toward establishing its strategic goals.
Builds positive relationshipswith the Commercialorganization in order to gather customer insights, translate needs into commercial solutions, drive and support sales execution.
Performs regularBusiness Analyticsand monitoring: Sales performance and trending, profitability (GP), investments, prioritization, to ensure business efficiency and profitability.
DevelopsMarket Analyticsand Market Research: Defines market size and potential, explores competitive dynamics, general market trends (e.g.
procedure and product adoption, regulatory and reimbursement changes, etc.
), captures insights and VOC.
Builds positive relationships withKey Customers, KOLs and Scientific , identifies and supports the development of residents and future KOLs.
Meets with key physician practices and hospital marketing and administrative personnel to present marketing programs and procedure expansion solutions.
Partners with Regulatory Affairsto define priorities and follow-up/support local product registration in order to ensure business continuity and new product introduction in a timely manner and in alignment with the BU strategy.
Partners with Training and Medical Affairsto define/plan Training and Medical Education strategies and activities.
Supports execution as required.
Crafts and adaptsMarketing Materialsto support promotional and educational activities.
Responsible for Marketing communications (internal and external).
Handles sophisticated customer product questions and objections consistent with sales training methodology.
Mentors less experienced specialists.
Collaboration with distributors including educational programs and product trainings for distributors' sales force.
Qualifications
Qualifications And Requirements
Higher degree and at least 3 years of experience in sales or marketing / experience in Medical Devices as an advantage (or is preferable).
Ability to build and maintain excellent relationships with clients and internal partners.
Ability to work across geographical and cultural borders, exerting leadership by influence.
Excellent communication and presentation skills.
Ability to work in a high-pressure environment.
Good working Spanish and English language (both verbal and written).
Willingness to Travel ( Critical thinking, analytical skills, result-oriented, upbeat, driven; team-player.
If you want to apply to this position, please consider the following information from our Global Job Posting Policy:
The employee has spent at least 18 months in their current position, and
The employee is in good standing.
Manager Notification - An employee may apply for a position without advising their manager.
However, if the employee is encouraged to interview for a position, then, to the extent that this is consistent with local law or practice, they are required to advise their manager prior to the interview.
This notification is encouraged to promote development discussions between the manager and the employee.#J-18808-Ljbffr
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