Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.***What you'll do**:- Lead the Marketing, External Communications and Branding teams in the assigned country, developing strategies, tools and KPI´s to ensure success.- Work cross-functionally, establish the annual Product Marketing go-to-market plan for the product suite (audience prioritization for targeting and tactics to ensure audiences receive information).- Communicate plans and achieve alignment for the strategy across the organization.- Pursue revenue and maximize profitability through go-to-market and fueling further success through target audiences, messaging, packaging and sales enablement.- Leverage customer profiles such as industry, size and length of relationship to drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs.- Follow and gain understanding of market trends within verifications and related sectors.- Design and implement a consistent and comprehensive process for understanding customer needs.- Develop and lead Business Intelligence unit, leverage competitive intelligence to build competitive positioning and support go-to-market planning and targeting approach.- Work closely with pre-sales teams to stay on top of market trends they are experiencing in order to adjust and refine strategies.- Spearhead portfolio marketing for relevant activities and deliverables (e.g. buyer personas, competitive positioning, market requirements, launch plan, etc.).- Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets.**What experience you need**:- Bachelor's Degree in business administration, marketing, or a related field.- 10+ years relevant B2B marketing experience.- 10+ years leading large and multidisciplinary teams.- 10+ years working in Data & Analytics or IT fields.- 8+ years working abroad or having international assignments.- Advanced english (written and spoken).***What could set you apart**:- MBA.- Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.- Proven track record of ability to analyze complex industry and buyer needs, assess market trends and opportunities and design effective marketing plans to penetrate and win market share.- Detail-oriented, organized, strong prioritization skills and efficiency with time management.We offer comprehensive compensation and healthcare packages, hybrid work, paid time off, and organizational growth potential through our online learning platform with guided career tracks.Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
