We're **Ailet, **a leading tech company providing high-tech services to the FMCG/Retail sector using image recognition technologies to boost sales efficiency. Our solutions grant real-time measurements of the most relevant shelf indicators. We help brands to know what's happening in-store and how to improve sales performances.Ailet is a global player collaborating with the strongest brands in the FMCG community. We already worked with Danone, Nestlé, Pepsi, Coca-Cola Andina, Heineken, Mars, Kraft Heinz, and P&G. We have more than 30 clients Worldwide in more than 25 countries.We seek a **Lead Generation Manager **to join our LATAM Team and **contribute to the company's expansion into international markets**.**Responsibilities**:**Strategic**- Define growth points in regions based on Ailet products and industry offerings as well as market approach and efficient utilization of resources;- Monitor the competitive landscape (features, campaigns, offerings).**Tactical**- Drive lead generation activities to achieve regional goals (KPIs);- Set up trackable KPIs using marketing dashboards;- Fine-tune the product description and lead generation actions (incl. outreach messages) according to the region strategy;- Monitor changes in clients expectations and ensure that the required outreach messages (propositions) and strategy are aligned with these changes;- Engage and collect requirements for any new and existing processes for HQ-Regions integration;- Exchange best practices across the regions.**Operational**- Keep Hubspot space and analytics (reporting) updated;- Plan and execute the activities on time and according to marketing strategy;- Plan any necessary additional actions from product marketing's side to support regional marketing activities and ensure that the necessary content is available and localized;- Initiate and deliver marketing business case pre-evaluations;- Initiate and organize meetings with local BDMS to keep informed of the progress.**Requirements**:- **5+ years experience in B2B marketing**, with a strong knowledge of target audience specifics (SaaS, IT, Telecom, Consulting);- Successful implementation of tools to increase conversion (lead magnets, lead forms);- Experience in building efficient lead generation (incl. cold outreach) processes - key metrics, channels, messages used, etc;- **Advanced English**;- **Fluent in Spanish and/or Portuguese**;- Advanced Hubspot user (templates usage, report building, etc);- Demonstrable strong project management and communication skills.**Will be a plus**:- Experience in the marketing team of a B2B SaaS product company, providing services for enterprise FMCG and Retail clients;- Retail/FMCG experience.**We offer**:- Competitive payment in USD;- Performance bonuses;- Work on your timezone schedule;- Enjoy your national holidays;- Compensation for learning foreign languages;- 28 days of paid vacation per year;- Work on international projects with multicultural teams;- Professional development: Inside company training and Performance Reviews.We'll be glad to meet you!**Please make sure to send your CV in English. The initial interview will be held in English. A portfolio and Cover letter are highly appreciated.****Salary**: From $1,800,000 per monthApplication Question(s):- What is your salary expectation (monthly in USD)?**Experience**:- B2B Marketing (preferred)- SaaS (preferred)**Language**:- English (preferred)- Portuguese (preferred)- Spanish (preferred)
