Delight our consumers and shoppers during motherhood journey across the 1000 days by building comprehensive eco-system on digital, social and online media across all relevant touchpoints in compliance with WHO International Code of Marketing of Breast-Milk substitutes, Nestlé Instructions and local country codes. Accelerate the digital maturity of the Nutrition business
Position Purpose: Define user conversion journey providing the best-in-class user experience in collaboration with the brands, lead content & feature deployment plan, deploy relevant tools to measure performance and build improvement plan.
Search: Lead SEM and SEO for key Consumer and HCP platforms. Drive technical and content optimizations in order to increase the platforms' visibility and awareness. Define appropriate weight on organic vs paid channel to allocate budget & resources
Omnichannel content & media mix strategy:
- Support the brands with digital comms plans (PFME & media plans) across the funnel, channels and in alignment with ICP
- Define & execute BB&me communication plan
- Lead relationship with content studio / factory and drive their adoption vs local content creation (in order to reduce non working media costs)
Data & audience strategy:
- Build optimal value exchange and acquisition mix to grow acquisitions (at optimised costs), both internally and with strategic external partners
- Build audience strategy based on omnichannel data signals and personalization across all digital channels
uild and Execute CRM strategy - including partners, technical strategy and content creation in collaboration with the brands - focusing on key moments of the consumer journey and on personalization
eCom: Lead eRetail search strategy, eContent optimisation & deployment plan, deploy conversion triggers (buy now) on website and campaigns, deploy IBS portfolio services
Operations: lead coordination of work across IBS, Content studio & factory, Zone helpdesk and digital agencies. Manage digital budget and drive efficiencies through centralisation (IBS and content studio).
A day in the life of Digital Lead (Market): Build the tech environment required to drive the overall digital strategy in collaboration with IT/MSE and following global guidelines
Act as a champion for digital capability building: drive adoption of eBus academy & digital literacy tools
Support commercial teams to build eCom channel strategies (across eRetailers, PurePlay, ePharma, LastMilers) and execution guidelines by channel (product, pricing, promo, placement, eContent)
Lead overall Nutrition digital / social marketing strategy definition in collaboration with all brand teams. Monitor digital performance KPIs
- Web metrics / KPIs (brand health)
- Content Strategy: enable digital costumer-centric holistic ecosystem
- Social media engagement strategies
- E-commerce strategy across all brands
What will make you successful: Minimum 5 years experience in marketing (focus on digital), in FMCG - including
- Digital content strategy planning & execution
- Website strategy building & deployment - including UX, UI
- Known and unknown data collection
- Strong understanding of eCom channels
- Strong command of digital analytics, performance measurement KPIs
- Understanding of data infrastructure & technical enablers to support data strategy
- Working with creative and media agencies
Successful experience in leading & managing cross-functional teams
Extremely comfortable in matrix organisation
Ability to lead and inspire change
Strong command of English (oral and written)
Entrepreneurial mindset, willing explore new & disruptive solutions
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