Luxury Pr & Influencer Manager, Cca

We are looking for a remarkable Luxury PR & Influencer Manager, CCA to join our productive team at Diageo in Santo DomingoConfidentialGrowing your career as a Full Time Luxury PR & Influencer Manager, CCA is an awesome opportunity to develop exceptional skillsConfidentialIf you are strong in project management, decisionLuxury PR & Influencer Manager, CCA page is loadedLuxury PR & Influencer Manager, CCA**Job Description**:out usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in years, nothing-s changedConfidential We-re the world-s leading premium alcohol companyConfidential Our brands are industry iconsConfidential And our success is thanks to the strength of our people, in every roleConfidential It-s why we trust them with our legacyConfidential And it-s why we reward them with the career- Defining opportunities that they deserveConfidential Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the worldConfidential To achieve these, we need the world-s very best peopleConfidential Feel inspired- Then this may be the opportunity for youConfidentialPurpose:The future of marketing demands that our brands play a role in cultureConfidential We need to be externally focused, connected to the people and organisations that influence culture, with a deep understanding of what is happening in the world and what consumers are interested inConfidential We must think culture back rather than brand forwardsConfidentialThe role of the Luxury PR & Infuencer manager is to create an influencer network identifying critical target advocates in each market and identifying how each brand of our portfolio will reach and influence those groups during the year and to then execute this planConfidentialThe role must deliver best in class culture plans and activations that amplify into mass media connecting the brand purpose with the counties relevant cultureConfidential This role is accountable for the Execution of World Class across CCAConfidentialMarket Context:The Caribbean and Central America CCA is one of Diageo-s most diverse and profitable marketsConfidential It is the number 1 market in Latin America and the Caribbean LAC in terms of profitability, both in solute and margin terms, and close to number 2 in terms of NSVConfidential Globally, we are the second most profitable market for Diageo, after North AmericaConfidentialThe 37 countries that comprise CCA boast a cumulative population of 77 million people who speak a range of languages including English, Spanish, French, Dutch, Creole, Patois and numerous other native languagesConfidential There is a significant and growing emerging middle class EMC population across what are relatively young, but broadly stabilizing, democraciesDecision Making:Decide on the right agencies to drive the Influencer, Advocacy and PR agenda in the regionDecide on the right usage of the Culture Luxury Budget in the region Central and market budgetsDecide on the right toolsConfidential Programs and toolkits required to implement the agendaDecide on the strategy and prioritization across the marketDefine the role of each TLA Ontrade Account in order to achieve our culture amplification plansFinancial ResponsibilitySupports to deliver the right A&P and investment behind each Brand I&A plans to deliver the KPISM&E of key activities and resulting investment decisionsConfidentialLeadership ResponsibilityThe role reports to the Head of Luxury Acceleration CCANo direct reports to this position, yet people management is critical:This position needs to work along and influence Brand Managers, Commercial, CMO, and external agencies teamsConfidentialGreat relationship builder with different stakeholders internally and externallyThink in the future, anticipate trends and opportunities, while generating ideas and moving them into actionility to orchestrate remote work teams internal and external stakeholdersKey Outputs/DeliverablesThe Luxury & Influencer Manager is accountable for ensuring that brands gain cultural traction and are positively endorsed by key advocate groupsConfidential Advocate groups can take multiple different formats:Bartenders and table staff - make critical interventions in the on- TradeEditors, Bloggers, Spirits writers and opinion- Formers - help consumers build confident opinionsCustomers - choices dictate what buyers see, and therefore choose, in the off- TradeMentors - induct consumers into categories and brandsAspirational Celebrities- celebrated individuals in the public eye whose endorsement rings positive for our target audiencesPortfolio Management - ensuring that ourportfolio of brands show up in culture TV, movies, fashion, sport etc through building relationships with key publishers online, broadcast etc, spotting opportunities, making dealsConfidential This work is supported by the Media & Digital specialist roles, who own these relationshipsConfidentialCulture driven brand programmes - advising brand teams/managers on how to build culturally relevant programmes into their brand planningConfidential Both planned activities that form part of the calendar but also coaching brand teams on more spontaneous ways to be present in culture, reacting to cultural and sporting eventsConfidentialEditorial and Social - managing the overall cultural calendar and our participation in social media, offering expertise in story telling through social media - how to leverage, , you tube, buzz feed etc individually and in a connected way to amplify the cultural impact of our brandsConfidentialInfluencer Management - offering expertise in how brand teams should manage the relationships with key influencers - constructing the right deals and contractsQualifications and Experience RequiredGraduate of Public Relations or Mass CommunicationConfidentialMinimum 8 years of experience in External communications, Public Relations, Influencer ManagementConfidentialIdeal Experience in Luxury IndustryPrefer Bilingual Fluency English & SpanishAvailable to travel 25% of the timeConfidentialPrefer experience in social media marketingConfidentialPrefer expertise in management of Influencer NetworksFlexible working optionsRole is based in Dominican RepublicThis role requires a strong presence in -Field- with extensive and regular trade visits within the channelConfidentialThis role requires traveling estimated 25% and effective usage of virtual communication channels rather than face- To- Face meetings with the rest of the CCA organizationConfidentialDiversity statementCelebrating our inclusive and diverse culture is core to Diageo-s purpose of -celebrating life every day everywhere-Confidential This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicityConfidentialWe know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer baseConfidential We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person bringsConfidentialFlexibility is key to success in our business and many of our staff work flexibly in many different ways, including part- Time, compressed hours, flexible locationConfidential Please talk to us out what flexibility means to you and don-t let anything stop you from applyingConfidentialCharacter Is EverythingWorker Type:RegularPrimary Location:Santo DomingoAdditional Locations:Job Posting Start Date**:00 0:-:09Similar Jobs 1CP&A Executive - Traditional tradeLocations Santo Domingo, Dominican Republic time type Full time posted on Posted 30+ Days AgoAbout UsWith over brands sold in more than countries, we-re the world-s leading premium drinks companyConfidential Every day, over 27, talented people come together at Diageo to create the magic behind our much- Loved brandsConfidential From iconic names to innovative newcomers - the brands we-re building are rooted in culture and local communitiesConfidential Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the worldConfidentialOur founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industryConfidential And through our people, their legacy lives onConfidential Join us, and you-ll collaborate with talented people from all corners of the worldConfidential Together, you-ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud ofConfidentialWith diversity at our core, we celebrate our people's unique passions, commitments and specialist skillsConfidential Because when varied voices, mindsets, and personalities come together, great ideas are bornConfidential In our supportive culture, your voice will be heard and you-ll be empowered to be youConfidential Just bring your ambition, curiosity and ideas, and we-ll celebrate your work and help you reach your fullest potentialConfidentialDRINKiQWhat's your DRINKiQ- Take our quiz to understand how alcohol is made and explore the effects of drinkingConfidential You can discover everything you need to know at DRINKiQBenefits of working as a Luxury PR & Influencer Manager, CCA in Santo Domingo:- Learning opportunities- Opportunities to grow- Competitive salary- Remote Work opportunity